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Title: Adoption of internet banking : an empirical study in Hong Kong
Authors: Cheng, T. C. Edwin
Lam, David Y. C.
Yeung, Andy C. L.
Subjects: Technology Acceptance Model (TAM)
Internet banking
Structural equation modeling
Issue Date: Dec-2006
Publisher: Elsevier B.V.
Source: Decision support systems, Dec, 2006, v. 42, no. 3, p. 1558-1572.
Abstract: This study investigates how customers perceive and adopt internet banking (IB) in Hong Kong. We developed a theoretical model based on the Technology Acceptance Model (TAM) with an added construct Perceived Web Security, and empirically tested its ability in predicting customers' behavioral intention of adopting IB. We designed a questionnaire and used it to survey a randomly selected sample of customers of IB from the Yellow Pages, and obtained 203 usable responses. We analyzed the data using Structured Equation Modeling (SEM) to evaluate the strength of the hypothesized relationships, if any, among the constructs, which include Perceived Ease of Use and Perceived Web Security as independent variables, Perceived Usefulness and Attitude as intervening variables, and Intention to Use as the dependent variable. The results provide support of the extended TAM model and confirm its robustness in predicting customers' intention of adoption of IB. This study contributes to the literature by formulating and validating TAM to predict IB adoption, and its findings provide useful information for bank management in formulating IB marketing strategies.
Rights: Decision Support Systems © 2006 Elsevier B.V. The journal web site is located at
Type: Journal/Magazine Article
DOI: 10.1016/j.dss.2006.01.002
ISSN: 0167-9236
Appears in Collections:LMS Journal/Magazine Articles

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