PolyU IR
 

PolyU Institutional Repository >
Management and Marketing >
MM Theses >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/2725

Title: Globalisation in service industries
Authors: Whitla, Paul
Subjects: International business enterprises -- Management
Electronic commerce
Service industries
Strategic planning
Hong Kong Polytechnic University -- Dissertations
Issue Date: 2003
Publisher: The Hong Kong Polytechnic University
Abstract: This thesis evaluates Yip's 'framework of global strategy' (1989, 1992, 2003) in the context of the services sector. Utilising empirical evidence from three service industries, analysis focuses on the power of the Yip framework to understand and explain internationalisation strategies adopted by multinational service firms. The thesis develops the framework into a stronger model which can be used as an analytical tool of globalisation and global strategy in a range of industry settings. Development of the Yip framework is ongoing throughout the project, testing proceeds in conjunction with theory development (Eisenhardt 1989). One of the major weaknesses in Yip's framework is a failure to specify relationships between dimensions, without which the framework cannot be modeled and tested. This thesis clarifies these relationships and develops a tool which anticipates firm use of international strategies based on industry conditions. Each of Yip's dimensions of'global drivers' and 'global levers' are critically examined and their relevance and completeness in explaining the use of global strategy in the service sector are considered. Three in-depth case studies are presented, one from each of the 'people-processing', 'information-processing' and 'possession-processing' service types (Lovelock and Yip 1996). Cases are based on interviews with an elite group of experts from each industry, alongside interviews with senior executives of British based service multinationals. In total, forty-six respondents were interviewed, summary, analysis and comparisons of the international strategies of twenty-one service multinationals are presented. Conclusions are made which lead to the development of a refined and extended framework which can be applied in a range of industries, services and manufacturing. Lovelock and Yip's hypothesised use of global strategy in different service types are examined, in light of the empirical evidence. Cross-case analysis of the three industries is used to posit a particular pattern of service sector use of global strategies. Motivations for use of integrated strategies are examined. It is suggested that services will adopt a range of global strategies designed to improve service quality and increase customer preference but not necessarily to reduce costs. Implications regarding the nature of competition in international service industries are drawn.
Degree: Ph.D., Dept. of Business Studies, The Hong Kong Polytechnic University, 2003
Description: x, 202, [78] leaves : ill. (some col.) ; 30 cm.
PolyU Library Call No.: [THS] LG51 .H577P BUSS 2003 Whitla
Rights: All rights reserved.
Type: Thesis
URI: http://hdl.handle.net/10397/2725
Appears in Collections:PolyU Electronic Theses
MM Theses

Files in This Item:

File Description SizeFormat
b16974293_ir.pdfFor All Users (Non-printable) 24.53 MBAdobe PDFView/Open
b16974293_link.htmFor PolyU Users 162 BHTMLView/Open



Facebook Facebook del.icio.us del.icio.us LinkedIn LinkedIn


All items in the PolyU Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
No item in the PolyU IR may be reproduced for commercial or resale purposes.

 

© Pao Yue-kong Library, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Powered by DSpace (Version 1.5.2)  © MIT and HP
Feedback | Privacy Policy Statement | Copyright & Restrictions - Feedback