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Title: A mediation model of tourists’ repurchase intentions for packaged tour services
Authors: He, Yanqun
Song, Haiyan
Subjects: Service quality
Perceived value
Repurchase intentions
Packaged tour services
Issue Date: 1-Feb-2009
Publisher: Published by Sage on behalf of Travel and Tourism Research Association
Source: Journal of travel research, 1 Feb. 2009, v. 47, no. 3, p. 317-331.
Abstract: This study examines the mutual relationships among tourists' perceived service quality, value, satisfaction, and intentions to repurchase packaged tour services from travel agents. A mediation model where tourist satisfaction is hypothesized as a key mediator of the relationships between perceived service quality and repurchase intentions, and between perceived value and repurchase intentions, is developed and tested using a substantial data set with a time span of 9 consecutive years, available from a well-established regional consumer satisfaction survey. While previous literature has suggested that quality perceptions impose a direct effect on tourists' repurchase intentions, this study shows that such effect is fully mediated by tourists' satisfaction. The mediating role of satisfaction is further supported by examining the direct and indirect effects of perceived value on tourists' repurchase intentions.
Rights: © 2009 Sage Publications
Type: Journal/Magazine Article
DOI: 10.1177/0047287508321206
ISSN: 0047-2875 (print)
1552-6763 (online)
Appears in Collections:SHTM Journal/Magazine Articles

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